“The utilization of
limited space for maximum effect is demonstrated with unusual clarity by this automobile
showroom for small foreign cars.
The exterior is particularly noteworthy for the dramatic way in which
the architects have divided the rather awkward high façade into a series of
horizontal bands featuring the repeated name “Volkswagon”. This well-designed lighted plastic
lettering is not only singularly successful shop and product identification,
but also makes a handsome esthetic pattern of the store front. The interior, white and starkly simple,
gives this small, economical car a kind of stripped down jeweler’s setting.”
- “Four Walking Tours of Modern Architecture in
New York City,” The Museum of Moern Art and the Municipal Art Society of New
York, Prepared by Ada Louise Huxtable; Distributed by Doubleday & Company,
Inc., Third Printing 1966.
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