Monday, March 28, 2011

WHO: Elsie De Wolfe


Elsie De Wolfe’s well-cultivated popularity and outsize persona coincided with a rise in interest in interior design in the early 1900s. She wrote The House in Good Taste, and The New Yorker credited her with inventing the profession of interior design.

De Wolfe transformed the design of wealthy homes from the dark Victorian style into designs featuring light, fresh colors and a reliance on 18th-century French furniture and reproductions. She helped popularize faux finishes and leopard print.

In 1905, De Wolfe created and executed the project that launched her on a financially successful career. Stanford White, the architect for The Colony Club and a longtime friend, helped de Wolfe secure the commission for its interior design. The building, located at 120 Madison Avenue (near 30th Street), became the premier women's social club. (It is now occupied by The American Academy of Dramatic Arts.) Eventually her client list would include a range of society figures from Vanderbilts to the Duke and Duchess of Windsor.

In addition to being one of the pioneers of American interior design, De Wolfe was a true character. She practiced yoga and stood on her head daily at age 70. She married Sir Charles Mendl, a diplomat, but scandalized Paris society when she once turned handsprings as an entrance to a fancy-dress ball. She inspired lyrics by Irving Berlin and Cole Porter.

And on first seeing the Parthenon, De Wolfe exclaimed “It’s beige – my color!

Image and info courtesy Wikipedia.

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